Some good questions have been asked …

One, what is “e426″ supposed to mean, and how does that resonate with our target audiences? Well, ok, it IS kind of an in-joke.

So, “e” = “Ex”, and you and your telephone should be able to make out the rest.

What about the leaf symbol. The image here came up after a number of conversations, a “new start”, if you will; “turning over a new leaf” was another line. Growth, grassroots, insulated in that we are not looking to build a replacement for any one company or resource, nor build a financial pyramid.

Rather, we offer a new approach to a client base, specifically, a client base struggling to make the best use of the massive funding flowing through the American Recovery and Reinvestment Act.

We realize that we are in the worst economic downturn since the Great Depression. At the same time, things have changed substantially since 1932. The knowledge base and skillset that those people who are attracted to us are substantial national resources. We do not wish to see them squandered working in dead end jobs just so they can feed the dogs.

Together, we are greater than the sum of the whole.